First, here are some common mistakes with pricing. I currently print them out myself on the best photo paper I can get and sell them at a fairly low price. Obviously you’ll want to take that into consideration as well. One of the hardest things as a photographer is trying to figure out how to price your work. As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if you don’t sell a lot of them. Is that false representation? Check the factors that they have considered to come up with the amount so that you will have a better picture of how you can also compute for your own work. You can take in your Robert Peak prints and someone will look at them and give you a value. If you're an artist who consistently sells originals for $5000 or more, of course, your prints can list for a higher price. I have brought in an old map of the United States which they looked at, and told me the history and value of it. Ask people who have work similar to yours or that you admire how their art looks what they use, who they use and what they found out the hard way. Cn you refer me to a reputable site or gallery? Not much profit though. Think outside the box, if your genre is all about nature, maybe you can sell your pieces in a nature-themed restaurant! studio space, electricity, hours, etc are all factors you missed. Pricing Digital Art. Pricing is really tough, but you can figure it out! What Influences Fine Art Photography Prices? Unfortunately just by the nature of the beast, it will not be your best quality. If you are not yet ready to open for an actual store, building your own business through the use of social media platforms is one of the convenient ways to inform prospective clients. Something that give my work individuality that art buyers will be drawn to and remember. There are fine art photographers who are not willing to publish the prices of the artworks publicly because there is a misconception that there is a possibility that their prospective client may judge the way how they price immediately. I am printing archival prints, so very high quality and plan to make them signed and numbered 1/10 2/10 etc… this inevitably raises the worth of the prints as well. If you make $20 per hour, that’s about $40,000 per year. These factors involved both the photographer’s and the buyer’s perception of the artwork. Option 2. 3. I need something really cheap in order the make the sale. If my product was placed at any notable auction on earth, how would it fare against others who produce similar work or style? ==> Relevant article: How to Create a Photography Portfolio. There are high chances that your work will sell if you are at the right bucket of clients. Paper quality is hugely important to ensure longevity of the print itself, as well as how well the colours transfer, sharpness and the finish. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. (Which means that I have to package them properly for shipping once I get orders in and go to the post office to mail them). Galleries also take commission from what you , and the art that put in the gallery if you want to still want to show art in a gallery , I would put together contract of with terms conditions of your own and have the gallery agree and sign and date the contract before moving forward with any business regarding your art or prints. Is your work more like the high end or low end of the pricing structure? They were all pleased with their prints . The information contained on Digital World Beauty is intended for informational and educational purposes only. A total of 50 prints will be made available in … more stimulating? 2. Do your homework by visiting galleries and studios in your area and target market(s) to see the sale prices for similar types of art. If you have been in the business for quite some time now, it is certain that you have already built your profile. Second, with the first point established, we must settle the hours/wage/salability/cost/pricing issues. He color adjusts while the artist is on hos premises, to the T! I have something to ask about: 1: Which expensive between of watercolour and prints? Price yours to compete. If, for example, your typical work of art measures 20 by 30 inches and your base-price is $1000, you might price a larger one measuring 40 by 50 inches at $1800 to $2500. For printing, I have used finerworks.com , you can get everything from fine art prints to prints on canvas. The selling price of anything is determined solely by what a buyer will pay for it in the competitive market. Is mine better quality? I am unsure of what the prices should be. (You’ll need to look them up to get the address). Thanks for your wisdom in advance All of it has a bearing on the look and feel of the finished product. If you can see similar photo prints somewhere, the competition will just be based on the price. Or, for example, is it a stock image we created at our expense where we offer generic prints, or a limited edition fine art print. Consumers are usually hooked on what is in trend. I hear these a lot. Mr Tate what a gorgeous man you must be! Price Your Artwork with this Formula 1. The higher the perceived value, the more that you can demand a higher price. Do: Be confident in standing by your price. If your materials cost $100 and your pieces take about 20 hours to complete, you can pay yourself about $25 per hour to arrive at the target price ($100 for materials, 20 x $25 for your labor. what is the equation for the prints? The cost of photography materials is no joke! Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. Then multiply that number by a … Great question Lesley. 2. Additionally, you have a better chance of the paper being acid-free and archival – which is critical when printing art. But if you're an artist who sells originals for $500-$2000 (like I do) the retail price for your prints is likely to be much lower. Your final line is just perfect and made me feel as though I AM on the right path. But again, that depends on preferences. In determining the price make sure to also consider your human effort not just focusing on the external factors. Sorry if this seems confusing. Tonight I sold my first piece. This can include fixed costs like your office space, lighting, heating, etc. If you are mainly looking to sell prints, Fine Art America offers canvas prints, metal prints, posters, acrylic prints, and wood prints in a wide variety of sizes at competitive prices. As a fine art photographer, you should be open and flexible in trying to do other genres that you know are relevant at a certain period of time to assure that it will sell. How to Price Your Fine Art Prints Anthony Thurston, 7 years ago . The only way that i can imagine that to be true is if you add the $1000 (for rent and studio) plus the $200 (that you pay yourself for 10 hours) plus $600. This is a great question Julie. Additionally, you could also lose out if you charge low rates. Cost of Physical Product + Cost for your Time = Base Price; This is applicable if fine art photography is your bread and butter. You may need to have marketing strategies so as to attract buyers. I find pricing my art (be it prints or originals) the hardest part of being an artist. The fine-art photography market has its own vocabulary, and its own methods for assessing value and price. Because someone who’s looking for a Mercedes isn’t even going to look at a car priced like a Ford. and I am the founder of Digital World Beauty. I’m just getting started. There are a lot of differences in how ink is absorbed and the way the image will appear on the paper- so work with a printer to learn some of the language and terms you need to know. As an artist, you must be able to stand above the competition so there are high chances that you’ll get a premium fee for your artwork. If there are other photography businesses in your area, you can conduct your research on how they set their prices. Q: I own a series of Robert Peak signed and numbered artist prints(a complete seies of six) framed and never hung. Thanks for supporting keeping the art industry alive and well. Artists on a mission to discover how to price art prints will find answers here. 3. That’s $90 per print. Research. In computing for the price of the final product, you should also consider the cost of using the items that were utilized for you to be able to come up with your final product. I have ordered several and had them drop shipped to clients. You, therefore, need to get the best price for your work. So, if your original 18×24 painting sells for $3000 you can ask $1000 for each 18×24 giclee. Your email address will not be published. Jay, In Manhattan there is an auction house called Swan Gallery in the East 30’s. Your email address will not be published. and there are differences in thickness and finishes. I am just really getting all into this whole Social Media flow and I am getting orders on prints. If you have any suggestions, questions, and/or concerns, let me know in the comments! There are few hard and fast rules, beyond the axiom that you can always raise your prices but should never lower them, because you undermine the value of your work. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. The larger the piece the higher the percentage you can mark it up. Goals. For you to be able to know your target market, identify your genre so its easier to classify those people who can benefit from your product. How would you calculate that into your formula? Photography enthusiast and content creator at Digital World Beauty. Look at watercolors that are for sale on Etsy and see what the high, middle, and low prices are. Identifying the prices for your artwork is easier if you know the target market that you will be catering to. Why? Did I leave anything out? This includes your canvas, brushes, the paint you used, and the time you spent (yes, your time is a cost, unless you are working for free). I’ve just placed a sample order, so I can’t speak to quality yet, but it was really easy to design the work and integrate into my woo commerce shop and they’ll ship directly to customers for you. What percentage of the price of the original painting should I charge? It is where another individual will help you display your work where their clients or network would be able to appreciate it. Size does play a role in the price of the good. If you feel you can spend just as long on a small work as on a large one because your style changes, you may be better off pricing by what you spend on time and materials. Just wanted to elaborate on well stated advise in successful art sales. How do you prove value in a matte print and assert that it’s worth $100? Giclee vs. other types? How much is your time worth? Selling Price = Cost + Profit The more experiences you have in this field, the more you should be able to judge your work subjectively. The advice is priceless. Fourth, what is the price that such buyers will pay on a CONSISTENT basis? Society6 and Redbubble are your competition, as well as other Etsy artists. The question was however giclee, not low-end Kinko and such. Just like other commodities, the prices of arts depend on availability. You can ask best practices from your colleagues about how they come up with their pricing. Victoria. Hope some of this adds to the mix of consideration for good decisions regarding art and it’s presentation! I think my price is fair, but have not heard from her. This is such a common sense answer. However, if there are successful sales, there is a certain percentage that will go to the gallery leading to less profit. A nonprofit wants to purchase the digital images of 55 of my oil-on-canvas paintings from a recent solo exhibit, to be used for educational purposes and for printed materials. You like best and what you spent in making the art reasonable that... 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